Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Aug 24, 2016

4 Social Media Marketing Tips That Will Expand Your Small Business

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4 Social Media Marketing Tips That Will Expand Your Small Business

Building your online business isn’t easy, particularly if you’re a brand new startup. Having a great service or product and the support of the community is great, but if you’re looking to grow your customer base to mid-size level, you’ll have to do more than market within the community.

Many small businesses don’t put much effort into marketing beyond their local region, but those that seek to grow must widen the scope of their self promotion. Growth is impossible without attracting more customers from surrounding areas as well as in your local community.

In order to reach more customers, social media marketing is key. If you build a stronger online presence and show increasing value for your customer base, you’ll draw more potential consumers and improve your bottom line. Here’s how.

Aug 23, 2016

How To Tame Your Task List: 5 Proven Ways To Do It (infographic)

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How To Tame Your Task List: 5 Proven Ways To Do It (infographic)

Are you drowning in tasks and just can’t seem to keep up? Do you ever feel like you could work nonstop but still not make a dent in the list of things you need to get done? You are not alone.

Every day, someone at work is feeling overwhelmed by their massive list of tasks and feels like they’ll fall behind. The good news is that your large amount of tasks most likely means that your leader entrusts you with skills and know-how to get these assignments completed.

With a little time management and organization, you can start managing your office tasks instead of allowing them to manage you. Read on to discover five ways you can tame that task list and become more productive at work!

Aug 22, 2016

Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic)

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Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z

Marketers are buzzing about how to target the nearly 60 million that make up the digital natives known as Generation Z, and it turns out brands will have to really step their game up to reach Gen Z girls. Insights from a recent Harris Poll study commissioned by Lithium showed that boys are actually far more trusting and less patient than their female counterparts, meaning brands will have to forgo easy copy-paste tactics and try to authentically engage with girls to earn them as customers.

The infographic, created by Lithium, reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.

Brands are called to rethink their social media marketing strategies, paying particular attention to how they:

• Personalize their approach
• Talk WITH their customers and not AT them
• Leverage influencers
• Maintain a good mix of organic vs. paid advertising
• Be authentic

An entire generation of customers is on the line – avoiding the one-size-fits-all approach will win Gen Z boys and girls over big time.

Aug 20, 2016

5 Tips to Write Killer Marketing Content

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Today, companies need to produce tons of new content to promote themselves and keep the light on. First, companies have to make sure that their content gets them found easily. From blog posts to webinars, one needs to publish content that helps users find it on the Internet using Google. This will bring traffic and improve search engine rankings. Second, content should get, hold and prompt audience’s attention to take them to action such as clicking a button “Learn More,” making a call, or visiting your store to buy, buy, and buy. This content surely is killer.

In fact, creating killer content is not that easy. If it were, then everything you saw on TV, on the theater stage or read would blow your mind. But it doesn’t happen. Inspiration is not very helpful if you don’t know how to use it. So what’s the solution? Let’s see.

Aug 19, 2016

Increase Social Sharing with Content Marketing

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How To Increase Social Sharing With Content Marketing

Whenever you’re trying to promote a certain product or service, you use social media platforms. You post calls to actions, links to blog posts and articles, and other types of updates that are supposed to attract and engage a huge base of followers. How could you possibly know you’re getting someone engaged? By the likes and shares, of course!

The content you post on social media has a huge effect upon the results you achieve through the marketing campaign. It has to be tailored in accordance with the interests of your audience, and you have to find the perfect tone that will intrigue them to check what’s new on your page every day.

Social media dominance has another aspect, too: you want people to share not only the updates you post on Facebook, Twitter and other platforms, but the content from the website as well. You want more visitors coming to your website, and you expect them to share the pages directly through their own profiles. That’s how you know they really support you.

So, how do you start dominating social media through content marketing? We have some tips that will help you.

Aug 18, 2016

How Data-Driven Marketing Fuels Your Digital Campaigns

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How Data Driven Marketing Helps Businesses To Fortify Their Digital Marketing

Creative and innovative thinking help business owners survive in today’s competitive online space. No questions asked!

But, how creative are you? Wait, self-praise is no recommendation. After all, it’s your business, and you can’t let prejudices and biasness come your way.

Nursing the illusion that you were doing it all right won’t produce any fruitful result. If you are dreaming to corner the market, then thinking creative all the time will not help you climb the ladder of success. For achieving the desired heights in business; you have to be a man of few words.

However, before putting your plan into the action, first, you need to do the spadework so that each step you take can go in the favor of your business while outsmarting your competitors. It’s a cruel world.

In the torrent of efforts, have you ever tried to leverage data-driven marketing to uplift your business? If no, then till date, you have missed out on its exceptional business benefits.

When it comes to the digital marketing, leading companies, and experts now have realized the power of data-driven information. Though ROI plays a critical part for enterprises in decision making, still they leverage data-driven research and findings before making any decision.

Let’s explore to see how data-driven information help companies to fortify their digital marketing.

But, take a look at its introduction first.

Aug 17, 2016

The First Social Media To Bring Virtual Reality To Mass Market - Facebook 360 Photos (infographic)

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How to Use Facebook 360 in One Epic Infographic

Facebook users are still trying to find their way around the new 360 photo feature. This was witnessed from the onset when Mark Zuckerberg made the announcement of the release of 360 photos. The comments and questions that asked in Mark’s post was a clear indication that many users did not quite get how it works. This prompted several tutorials to be created in a bid to assist the users to make the most of this interesting feature.

Aug 16, 2016

How to Combine Your Email And Social Media Strategies [INFOGRAPHIC]

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The growing number of marketing channels and their effectiveness divides opinions among marketers. The sexiness of social media and the proven power of email often mean the two channels are seen to be in competition. So, what if you could unite the two by combining your strategies? This infographic, created by Dotmailer, will help you to understand how social and email can help each other out, enabling you to better your brand exposure and results.

Aug 15, 2016

The Power Of Visuals

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The Power Of Visuals

They are everywhere – on signage, hoardings, bus placards. They are there across social media channels, TV,  magazines and newspapers. Literally, everywhere. Remember when you stumbled upon a confusing paragraph in your textbook, only to find a sign of respite after seeing “Figure A.”

Visuals. There is no chance that you miss them. They have become such an important part of communication that one cannot even imagine certain things without visuals. Their impact on a human mind is such that people tend to remember information for a longer period when it is paired with images. Visuals provide information in a manner that it sticks to your mind.

According to Hubspot, when people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

These days, more and more people are using images, screenshots, videos and infographics to convey their messages.  All the marketers are joining this bandwagon of using visuals to their advantage.

And why not?

Words are not enough anymore to inform and engage audience. Visuals have become like a staple in the online customer's diet.  For instance, try and answer: “What is a circle?” What comes to your mind first? It's image or the definition of circle?

Aug 13, 2016

Who You Should Bet On? Content Creation Vs. Social Media

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Beginners of internet marketing have a tough time differentiating between content and social media marketing. Before we dig deeper on where you should make an investment let's find out how these two areas of marketing differ.