Oct 10, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/10/2015 digitalmarketing , Ecommerce , info-graphics , Social-Media , socialmediamarketing
Launched a new online store but struggling to make any sales? You’re not alone.
In 2014, 21 percent of all US small business owners said that attracting new customers is challenge for them. That makes it number one challenge among small businesses.
The big guys are struggling, too. Only about 28 percent of total US retail sales came from online purchases last year. Less than $19 Billion of the total $231 Billion sales pie.
So how do you make sales in eCommerce when odds are not on your side?
Use these six tactics to get your first orders coming in:
Oct 9, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/09/2015 digitalmarketing , info-graphics , Social-Media , socialmediamarketing
When social media platforms started coming on the scene over a decade ago, there was a novelty factor that caused marketers to get a bit overzealous. It didn’t hurt that most of the popular social networks were technically free (at least to join), and the idea of reaching the masses without having to sacrifice sacred budget made countless businesses jump on the bandwagon. But fast-forward a few years and there are new schools of thought about how to use social media to your brand’s best advantage. While it may have been the norm to spray the same content out through every social network you could, times have changed. Here are a few tips to bring you up to speed in the strategic social media era.
Oct 8, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/08/2015 Blogging , contentmarketing , info-graphics
With the aim to help and inform, Blog is an important way to demonstrate your company's expertise and credibility — and show you care about your consumers beyond just pushing a product or service.
But are yours up to snuff?
Take a look at this infographic, created by Salesforce, illustrating the key elements that make up a perfect blog post that attracts readers.
Oct 7, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/07/2015 info-graphics , security , Social-Media , socialmedianews , Tech , Technology
Oct 6, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/06/2015 digitalmarketing , info-graphics , SEO
Oct 5, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/05/2015 info-graphics , Social-Media , socialmediamarketing
"Whether you're a company of two or 200, what you say about yourself is much less relevant than what your customers say about you in the online world. Online reviews have super powers. A social relationship management platform is what you need to manage your online reputation and continue wooing your target audience!"
Here's an infographic-checklist, created by Wsiworld, on what a good social relationship management platform, as part of your digital marketing strategy, can help you accomplish.
Oct 4, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/04/2015 Business , career , info-graphics , Social-Media
In the 2015 Recruiting Nation Survey by The Polling Company and Women Trend, recruiters and human resources professionals paint a compelling picture of the state of the industry. To better serve their increasingly competitive markets, recruiters are buckling down on the quality of their hires in order to scale up - harnessing the power of social media to find and grow pools of top-notch talent.
Check out this infographic from Jobvite, revealing the trends, challenges, and opportunities that recruiters face when finding and hiring top talent today.
Oct 3, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/03/2015 Blogging , contentmarketing , info-graphics
"Is finding enough time to plan and produce really great content your biggest challenge?
According to the results of our 2015 Better Blogger Survey, that’s exactly what most of us are dealing with right now. Actually, a ton of bloggers say this is their biggest professional challenge:
- 22% can’t find enough time to create content.
- 20% find it tough to plan content ahead of time.
- 16% say the hardest part of blogging is creating really good content."
Check out this infographic for more insights, courtesy of Coschedule.
Oct 2, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/02/2015 contentmarketing , info-graphics , mobile
The instant gratification of a snack is undeniable, and it's no difference in content marketing. Snackable content is perfect for on-the-go consumption: Readers can see it, scan it and share it quickly. As social app adoption increases, so do opportunities for brands to use bite-sized content formats to feed large audiences.
As a digital marketer in today’s “24/7 connected,” mobile, and social media world, you need to make your content available, easy to absorb, and totally shareable. And this infographic from Marketo illustrates how to do this:
Oct 1, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile 10/01/2015 info-graphics , Social-Media , socialmediamarketing , socialmedianews
"With Instagram claiming to have passed the 400 Million user mark, this Chart of the Day examines why its audience is so attractive to brands.
With about 70% of Instagrammers being under 35, the photo-sharing site has a younger audience than any of the other major networks. What’s more, over 60% are logging in daily, giving Instagram better engagement figures than any network except for Facebook.
But it’s not just their age and visit frequency which is important here, it’s also their tendency to interact with brands that has catapulted Instagram to the attention of marketers. For a start, just over half of them say they follow their favorite brands via social networks – a figure which is almost 10 points ahead of the equivalent metric among Facebookers.