Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Jul 23, 2016

The State of Search Marketing 2016 [Infographic]

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The State of Search Marketing 2016 [Infographic]

Google recently announced that it handles at least 2 Trillion searches a year. This equates to 5.5 Billion searches per day, 228 Million search per hours and 63,000 searches per second.

But along with increasing frequency, what other ways has the behavior of search engine users changed? And is it now easier or more difficult for brands to rank on one of the Internet's most powerful and potent publicity platforms?

Lets find out.

Jul 22, 2016

Crazy Things Happens in One Second of the Internet - infographic

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Crazy Things Happens in One Second of the Internet - infographic

Have you ever thought, “What is the importance of one second?” Doesn’t seem that important, right? You blink your eye and poof!! It’s gone. That’s true normally, but when it comes to the World Wide Web, one second is extremely crucial as a lot of crazy data flows through it in the blink of an eye.

If the servers of Amazon, Flipkart or any other e-commerce giant stay down even for a second, it results in a loss of hundreds of thousands of dollars.

Don’t believe it, here is a fact that’ll blow your mind. In 2014, Amazon’s site was down for a mere 49 minutes and the company lost $4.8 million. Crazy, right?

So, now allow us to explain you the value of a second on Internet. Here are some crazy facts that will make you look at the tiniest measure of time in a new light:

• Amazon and eBay get approximately $3400 and $680 worth of transactions within a second. Also, Amazon ships around 35 items in a second

• 2,488,887 e-mails get sent within a second on the internet

• 22 new WordPress posts are made

• 1160 Tumblr posts are made

• 54,319 Google searches are made by people across the globe in a second

Jul 21, 2016

The Worst Metric to Focus on First in PPC

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Open any PPC analytics dashboard and you’ll start swimming in numbers. Which ones are important and which ones can be set aside? Many people focus on the click-through rate (CTR). That’s the proportion of how many people see your ad versus clicking on your ad. So, if 1000 people see your ad and 100 people click it, that’s a click-through rate of 10%.

It seems like an obvious metric for success. But speaking from over a decade of personal experience running Adficient, the click-through rate is not the first metric to examine for long-term success. Why? First, it’s a lousy way to measure how well you’re doing versus the competition. If everyone else has a high click-through rate on the same keywords, your piece of the overall clicks is smaller than you might imagine. Many new PPC marketers also seek a high PPC rate because it means lower prices from your provider, but that’s also measured in relation to your competition.

Also, just because someone clicks on your ad doesn’t mean they’re going to buy. A high click-through rate means you have an ad that people like but it doesn’t necessarily translate into purchases. If no one buys, you’ll just be paying for all those clicks with nothing to show for it.

So, if the click-through rate is misleading for success, then what’s the metric we should look at first?

Jul 20, 2016

The State of Digital Marketing 2016 [Infographic]

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We can see digital marketing is growing in importance, so how can you compete effectively in 2016? Take a look at this infographic and discover some tips, stats and techniques that'll help you plan, manage and optimize your digital channels.

This infographic from Smartinsights illustrates the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.

Jul 19, 2016

Is Marketing Technology Hurting More Than Helping? [Infographic]

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Marketing technology is helping us do our jobs like never before. We can publish more targeted content to more specific audiences. We deliver messages during more opportune moments. And we better understand the impact of our programs.

In fact, marketing technology is helping so much that the number of solutions has grown from around 100 to over 3,800 in just five years.

But often when you solve one problem, you create a new one. Marketing technology is no exception.

Many of the digital marketing solutions we rely on demand a steady flow of fresh, high-quality content, stories and images. Because they aren’t connected to a common content source, and have unique content requirements, marketers are spending more and more of their precious time searching, formatting and distributing content to a growing number of platforms.

The situation isn’t likely to improve any time soon. The lifecycle of new marketing content keeps getting shorter all the time, so we are having to produce more content all the time.

So how did we get here and, more importantly, what do we do about it. This infographic from WebDAM tells the story.

Jul 18, 2016

Instagram Advertising Basics: Get Started in B, A, and C

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The BACs of Instagram Advertising

Advertising in Instagram can be tough, especially when competing with regular Instagram posts and the so-called marketing noise. Make your posts stand out through three basic points: let your company’s identity shine on your Instagram profile, create visually appealing content, and focus on the image or video while keeping a short yet interesting caption. Learn how to do these here.

Not long after camera phones were introduced, image-sharing sites, such as Flicker and Photobucket, came into the picture. (Heh.) Social media sites started to become popular in the following years, so the merging of the two was unavoidable. In 2010, founders Kevin Systrom and Mike Krieger launched Instagram, and after almost six years, the site has grown into a community of more than half a billion “Instagrammers” with more than 300 million active daily users.

For any company, reaching out to millions of users every day is a potential gold mine. Advertising on Instagram is old news, but marketing noise has been around for a long time, too. The task is to make sure that an ad won’t be annoying for an Instagrammer. Otherwise, it’ll just be scrolled past.

Here are three basic things to make an ad clever, interesting, and, most importantly, effective.

Jul 16, 2016

How to Improve Your Business’s Email Marketing Efforts with Simple Design Solutions

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How to Improve Your Business’s Email Marketing Efforts with Simple Design Solutions

There is a lot of chatter about using heat map analysis on websites, however there is relatively little about using it to analyze marketing emails. Many companies spend a good chunk of their marketing budget on email marketing only to be underwhelmed by the results. There is often little to none actionable data that gives insights into what went wrong with the email marketing campaign. One way to get around this problem is by using heat map software to understand what people find engaging. Using this information you can then design your emails according to that knowledge to create more effective emails.

Easy SMTP and EyeQuant recently teamed up to analyze a number of email marketing campaigns using specialized heat map software. They took a number of different campaigns and rated them based on three different factors. The three factors were a clarity score, an excitingness score and an attention map score. Each email received a score for each of the three factors as well as feedback and pro tips on how to improve each one. The emails came from a wide variety of sources including an advertisement, a trade publication, B2B marketing, financial services, and a product description. They then turned the information from analyzing the emails into a comprehensive infographic (featured below). You can see the results here.

Jul 15, 2016

Top 8 Digital Marketing Myths [INFOGRAPHIC]

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Top 8 Digital Marketing Myths [INFOGRAPHIC]

Digital. Sounds so inviting, isn’t it? Digital Marketing and many sales people will raise their hand and ask “how does it work?” and start-up business owners saying “works like magic”, “the road to successful and cheap marketing” and critics frowning their forehead asserting that digital marketing is nothing but a click-bait method for the millennials. “False belief, when followed, is harmful.”

This old adage has always been true. Living in a world that is full of people who practice trial-and-error in their daily business may have somehow believed in some of the notions that their ancestors have told them such as “customer is always right” or “customers only care about low prices”. Unfortunately, some business owners failed to realize that these ideas might actually cause for their business to fail. Though some myths were once true, it is the time itself that decides its validity.

Jul 14, 2016

70+ useful and funny Google Now voice commands [INFOGRAPHIC]

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how to search google with voice commands - 60+ Awesome Google's Voice Commands Every Googlers Should Know About - infographic

Google Now has become a big part of the Android experience and will probably be even more prominent in future updates. For that reason, it’s about time to get familiar with all the possibilities Google Now has to offer.

Before we get into all the possible commands, you should know that you can access all your recorded ‘Okay Google” voice commands in your Google account’s audio history. While you’re playing around with new voice commands, your audio history will show the new voice snippets seconds after your phone’s Google Now gave you an answer.

How to get the Okay Google commands working

Obviously, your phone can’t perform any of the commands below as long as Google Now. To turn on the ‘Okay Google’ voice detection, go to your Settings > Google > Search & Now > Voice > “Okay Google detection”. You can also access those settings from your Google Now interface. Just swipe from the left side to bring in the menu and select Settings.

Now, make sure “From the Google app” is enabled. This enables you to use voice commands from your home screen. Note that you need to use the Google Now launcher. You can also enable “Always on”, which allows you to use “Okay Google…” even when your phone screen is off. This will use more battery juice, though. So if you’re already worried about battery life, better leave that off.

Now, let’s move on to all the awesome voice commands

To give you a good overview, we took the most important and funniest Google Now voice commands and put them in a “Google Now style”- infographic.

So, go ahead, say the magic words or tap the hell out of that microphone button and try them out yourself!
Infographic courtesy of trendblog.

How To Be A Gmail Power User [INFOGRAPHIC]

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How To Be A Gmail Power User [INFOGRAPHIC]

If you use webmail for your daily working needs, chances are you’ve done the wise thing and opted for Gmail – arguably the most useful email service on the internet. Aside from combining your inbox and sent mail into a narrative thread, Gmail’s integration with many of Google’s other handy services make it a can’t-live-without organizing tool for hundreds of millions of users.

Gmail is a powerful tool, though, and to really use it to its full potential requires moving past the surface features and under the bonnet. For a start, if you’re still using your mouse to get around, hit Shift + ? to discover a wealth of convenience – a list of all your keyboard shortcuts, and the option to activate new ones. You can shave seconds off each action by memorizing a handful of combos.

You can also speed up your process by getting organized. Switching your labels so that they only appear when you have unread messages under them, and creating new folders to rank the importance of pending mail tasks according to the famous Eisenhower Decision Matrix, can help you prioritize your time and sidestep potential distractions. And if your work is pretty repetitive, you’ll be grateful to hear you can even set up ‘canned responses’: pre-written replies using a text you write for yourself (“Thanks for your interest…”, “I’ll get back to you”) but which can be accessed with a couple of clicks when replying to a common email type.