Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Feb 18, 2017

Who Owns a Website Once It’s Designed? (infographic)

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Who Owns a Website Once It's Designed? It Isn't You! (infographic)

If you run a business and have paid for a website you’re probably under the impression you own it? However, the stark reality is that impression couldn’t be further from the truth!

A website has many parts owned by many different people, what you own is actually a very small part of it.

To help you understand what is yours and what isn’t the guys at Red Website Design have created this infographic.

Feb 17, 2017

How to Effectively Promote and Sell Your Content Using Social Media

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How to Effectively Promote and Sell Your Content Using Social Media

Have you created great content and are now wondering how you can get as many eyeballs on your content as possible?

Most marketers usually think that the best way to promote and sell their content is by spending more on marketing. However, more marketing spend does not always translate into more engagement and sales.

And it isn’t like becoming a Digital Marketer is like learning Rocket Science. As more companies are jumping or running towards a digital ecosystem, the requirement for Specialists in the field is at an all-time high. Ad spending on Digital mediums has increased significantly.

Nevertheless, social media Ad spending has continuously grown over time and is set to reach about USD 36 Billion by this year (2017), making for about 16% of all digital ad spending globally. However, this doesn’t necessarily mean that Ad spending is being done as effectively as it should be. In fact, according to a survey done by Adobe, nearly one-fifths of the marketers don’t really know what they are doing.

If you want to make sure that you are effectively, promoting and selling your content on social media, below are some effective ways for you to do so.

Feb 16, 2017

Explore Shutterstock’s Global Creative Trends That Will Shape 2017 (Infographic)

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2017: Global Creative Trends in Digital Media (Infographic)

With 1.5 million customers in more than 150 countries, Shutterstock’s 2017 Creative Trends Report is a one-of-a -kind look at the global creative trends taking place across the planet. The tech company took what their global customers have been downloading and searching for over the past year and had its team of data scientists, creative professionals, and content reviewers analyze and unpack the data to create a comprehensive report that reveals the trends that will influence creative direction and design aesthetics in 2017 across images, videos, and music.

To create this report, Shutterstock data-mined analyzed billions of searches and data points within its collection of over 100 million images to help determine the top performing global, cultural, design, and visual trends around the world. Shutterstock’s customers are trendsetters: designers, marketers, filmmakers, and bloggers whose download choices and search behaviors help forecast the trends in the advertising, film, and media industries.

This year's predictions showcase a stark contrast – between the real world and the digital world, between nature and technology, and between the past and the future. Shutterstock has also predicted four big global trends you’ll be sure to want to learn about.

Look through and see if you agree with Shutterstock’s assessment.

Feb 15, 2017

Graphic Design Trends to Follow in 2017

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Graphic Design Trends to Follow in 2017

Like any other “in” thing, graphic design trends come and go. The fads of yesteryears are different from this year’s batch. Look at 2016’s list. Quite extensive, sure, but when 2017 came, so did another set. That’s not to say, though, that past trends, especially from the previous year, are no longer the go-to options—in fact, the new ones may as well be an arbitrary list of choices that designers can choose to ignore.

So what’s the deal then? It’s an oft-cited statistic that the human brain processes visual information 60,000 times faster than text. Humans are visual creatures. We are fine-tuned to see the world and its beauty and dangers. And today’s age has been nothing short of pampering in catering to that.

What are the styles you should watch out for and incorporate into your next pieces? Here are five.

Feb 14, 2017

The Current State of Content Marketing (infographic)

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The Current State of Content Marketing (infographic)

Businesses know that they need to attract customers to their websites so they can sell more goods and services online. Some of the most recent data shows that consumers in the United States spend over $808 billion per year online. If your website doesn’t convert visitors into paying customers, then you’re potentially missing out on a huge amount of money.

You have a few options when trying to bring more people to your site and convert them into customers. Content marketing, however, has become one of the most effective opportunities. With content marketing, you can improve your brand’s image, educate buyers about your products, and improve your position on search engine page results pages, or SERPs. You also get to control your marketing costs, which is nearly impossible for companies that rely on pay-per-click advertising.

Marketing professionals already know that content creation offers several advantages that can help their clients build their brands and earn more money. Review this infographic created by CopyPress to learn what marketers, business owners, and content creators think about the current state of content. It quickly becomes obvious that professionals understand that good content creation is an essential tool for improving website traffic and conversions. If you aren’t putting some of your time and money into content marketing, you’re putting your business at a disadvantage.

Feb 13, 2017

6 Reasons Why Your Business Needs Video Marketing in 2017

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Six Compelling Reasons to Choose Video Marketing in 2017

Social media is constantly evolving. But one trend that’s here to stay is video. Consumer behavior shows increased video consumption, but if you’re doubtful about its benefits as a marketing tool, here are 6 things video can do for you in 2017:

Feb 11, 2017

12 Wowzer Web Design Trends That Will See A Rise In 2017!

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The new year has finally opened up, which means it's time to contemplate on your present design, also the services and the products and find out how you can infuse your brand with the latest trends. Everything from color to typography, 2017 is just oozing with new ideas and concepts that you can try out.

With technology evolving ever so quickly, users are demanding more from their online experiences. Interactive, personal and relevant are the most popular elements from user experience perspective. Web designers face the challenge of designing a website that responds to the users.

In 2016, flat design became a norm, which is partially thanks to Google’s Material Design visual language. Cinemagraphs have had a real waking moment in 2016 by providing subtle motion to images, responsive designs have now become mandatory and progressive web apps that run offline are now the next best thing.

Feb 10, 2017

53 Must-Have Features for Building a Successful Local Business Website [infographic]

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53 Features Every Local Business Website Must Have [Infographic]

Good products and services are no longer enough to make your local business successful. You must also have a website. It may sound obvious to you. But what may not be so obvious is having an average website is not enough either. Your local business site needs to be very well-designed, properly optimized and user-friendly. An ordinary one won't cut the cheese.

You can easily find out the general web designing best practices on the internet. People discusses these all the time. But what about the special features of a local business site?

Apart from the basic ones, there are certain additional features that every small local business site should have. These are the features that make your customers love to stop by. But you may find it difficult to figure out what these key features are. There are very few resources on the internet dealing with the design principles for a local business site.

However, we have good news for you.

Recently, the experts of the leading web design company - WebAlive have combined their expertise with real market data looking for what works best for a local business. And finally here is an infographic that visually presents all the must-have features for a successful local business site.

Feb 9, 2017

The Ultimate Mobile Email Open Statistics (infographic)

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Email marketing is a champion among the most profitable channels for business to discuss satisfactorily with the customers. Emails have wound up being the best marketing and advancement techniques of businesses over B2B and B2C endeavours for quite a while.

According to Emarketer, emails helps in customer engagement. It passes on 20% more consistency standard when compared with the most famous online networking channels.

While it is a champion among the best marketing channel, there are two or three challenges that it runs over. The primary challenge is to rouse individuals to subscribe to your messages, then making sure they open your emails and next team up with your business in all possible ways.

The advanced world changing into a mobile world is an additional challenge in executing an email marketing strategy that is fruitful. Right around 1.7 million individuals get to their emails routinely from mobile phones; which is more than the 0.9 billion ordinary desktop users.

This shows how marketers ought to go through mobile-specific email strategies in case they require awesome results. Moreover, a responsive email layout won't cleave it down any more! With 2017 initiating, you ought to go past the basic methods and truly understand the thought from the mobile users' point of view.

This infographic on the mobile email open statistics will help digital marketers develop and execute an extremely successful strategy. The business bits of information show how dynamic people are, to emails got on their mobile phones and the desktop and what are the conversion rates seen by organizations.

Feb 8, 2017

Global Social Media Statistics for 2017

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Global Social Media Statistics for 2017

Social media is an ever-evolving set of skills, best practices, and platforms. The social networking platform companies are continually rolling out new features as they compete for an ever-dwindling commodity—our time.

But if you take a look at social media statistics, you can get an idea of how to best use social media for your business.