Nov 26, 2015
Guest Author Digital Information World Author Pakistan author profile Thursday, November 26, 2015 Google , info-graphics , SEO
If you’re a website owner one of your primary goals will be to optimise your site to rank higher on Google and increase organic traffic.
When it comes to optimising your website content and other on page factors it’s important to not only understand what can positively affect your rankings, but also what can harm them.
On one hand, not optimising your site enough will mean Google won’t see you as relevant, whereas over optimisation will more than likely lead to Google marking your site down. For real search engine success you need to achieve a delicate balance.
This isn’t easy when you consider there are a reported 200+ ranking factors built within Google’s algorithms. The big question is which of those do we have cast iron evidence to support, and which are outright myths?
Northcutt have recently published some detailed findings which argue the case for each. They’ve labelled them on a sliding scale with those that have been confirmed by Google as having an effect ranked as “Concrete” and those with no evidence at all ranked as “Myth”.
You can either take a read of the extensive work directly on the Northcutt website here, or you can view an easier to follow summary in this infographic from Red Website Design.
Nov 25, 2015
Rick Enrico Digital Information World Author Pakistan author profile Wednesday, November 25, 2015 Business , digitalmarketing , Google , Googleplus , info-graphics , onlinemarketing , Social-Media , socialmediamarketing
According to Miernicki's 2015 data, Google+ has over 2.5 billion users worldwide, 300 million* of which are active as of October 2013.
This network specializes in displaying relevant content to people with similar interests, bringing them together in one place.
Not only is this network optimized for better search results, it also showcases innovative ads that target specific users according to their needs and preferences.
One of Google Plus’s special features, Google+ Communities, lets people share and discuss their common passions publicly and privately, allowing people to expand their connections.
Some business professionals consider this an avenue to interact with their customers in order to optimize their brands.
This infographic from SlideGenius.com shows you how Google+ communities’ effectiveness influences both startups and established businesses, how this social platform encourages customer interactions, and to start building your brand with it.
Nov 24, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile Tuesday, November 24, 2015 digitalmarketing , info-graphics , onlinemarketing
“Inbound marketing covers every stage of the buying process from stranger to brand advocates.
It empowers business to attract, covert, close and delight customers by being in the right place, at the right time.
When used correctly, inbound marketing is one of the most effective ways to grow your business in a digital world.”
This infographic from eliv8group sheds some light on how to accelerate business growth with inbound marketing.
Nov 23, 2015
Guest Author Digital Information World Author Pakistan author profile Monday, November 23, 2015 Business , info-graphics
Regardless of what type of industry you're in, more than likely, you've already noticed the advancing competition. Although more and more businesses are trying to innovate and expand their customer base, there are things you can do to stand out from the crowd and establish you and your business as an industry leader.
Nov 22, 2015
Facebook, Twitter, Reddit, Imgur, Instagram or Pinterest? Which Social Media Sites Should Your Company Be On - #infographic
Irfan Ahmad Digital Information World Author Pakistan author profile Sunday, November 22, 2015 info-graphics , Social-Media , socialmediamarketing
“A hotel should be on Instagram, but a bank doesn’t necessarily need to be. How should a company decide which social media sites it can benefit from, and which are a waste of time?
Figuring out which social media networks deserve your brand's time and energy can be tough, especially since it seems like a new network arrives every month. There are many options, and social media accounts are often started without much forethought to who will run them or what a brand wants to say. Most importantly, you need to ensure you're reaching the best audience for your brand and using resources wisely.”
Here's an infographic from Salesforce delineating which social media sites should your business be on.
Nov 21, 2015
Larry Alton Digital Information World Author Pakistan author profile Saturday, November 21, 2015 contentmarketing , digitalmarketing , info-graphics
Over the past few years, the content marketing industry has undergone some pretty significant changes. Once focused on creating keyword-rich static site content, the industry is now built on fresh, dynamic content that’s timely and relevant. Along with this shift has come an increased emphasis on visual content. And while most businesses understand the power of infographics and video, some are still missing one key piece: interactive content.
Nov 20, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile Friday, November 20, 2015 Facebook , info-graphics , Instagram , Social-Media
Did you know that nearly 7 in 10 Instagram users engage with brands regularly. And that Instagram has 58x more engagement per follower than Facebook.
What if I told you that brands on Instagram Reach 100 percent of their followers per post.
Facebook marketing is overcrowded, but plenty of room left on the Instagram boat. It is not too late to get an early adopter advantage on Instagram.
This infographic from selfstartr sheds some light on why Instagram is a ripe opportunity for brands.
Nov 19, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile Thursday, November 19, 2015 info-graphics , SEO
Nov 18, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile Wednesday, November 18, 2015 contentmarketing , digitalmarketing , info-graphics
"The rules of marketing has changed. With billions of images shared daily, consumers now have more opportunities shared daily, consumers now have more opportunities than ever to discover awesome products and useful content - however they may go. The result? Brands are now facing a growing need to tie visual content to commerce. With a new year on the horizon, here's what you need to know."
Nov 17, 2015
Irfan Ahmad Digital Information World Author Pakistan author profile Tuesday, November 17, 2015 digitalmarketing , info-graphics , Social-Media , socialmediamarketing
Which type of social media manager are you? The SEO-minded, the advertiser or the social butterfly?
Take a look at this infographic that illustrates the 7 different types of social media managers seen in the industry, and compare your strengths and weaknesses to the other manager types or use this as a way to improve your skills.
Graphic courtesy of: SproutSocial.