Digital Information World

Covering the world of marketing, social media, technology and infographics.

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May 30, 2016

10 Smaller Social Media Apps Poised To Break Out In 2016 [INFOGRAPHIC]

10 Smaller Social Media Apps Poised to Break Out in 2016

“The apps and mobile marketing landscape are evolving fast, and they are paving way for context-based conversations. While social networking giants like Facebook and Twitter are home to billions of users worldwide, brands have the opportunity to bring snackable, fun, interactive content to connected consumers through smaller, more close-knit communities.”

The below infographic, created by Salesforce, delineates which social media apps are poised to break out this year.

May 28, 2016

5 Coolest #Hashtag Marketing Tips For Instagram

5 Tips for Building Your Brand with Instagram Hashtags + infographic

Social media marketing is such a hip term now that even the colleges and universities are offering specialized courses. When we talk about social media, we talk about platforms such as Twitter, LinkedIn, and off late, Instagram which is widely accepted by the people across the globe.

One of the most innovative thing about the social media is the usage of the hashtags (#). At first, the users were mystified about the way it can be put to use but nowadays hashtags can bring out the essence of communication over the social media platform vitally.

Chris Messina, over the Twitter, initiated the #hashtag proposition in one of the tweets which read like “How do you feel about using # (pound) for groups. As in #barcamp [msg]?” But nothing happened until one day, back in October 2007 citizen journalists began using the hashtag #SanDiegoFire, at Messina’s proposal, they tweeted the updates on progressions of forest fires in San Diego. Since then, there was no looking back for the hashtags to progress briskly in the realms of social media.

The hashtag helps the Instagram users to discover new accounts and pick up new followers. For example, #ThrowbackThursday encourages users to post retro photos. For the hashtags to work, one must ensure that the post is set to public and not private. Therefore, one of the most crucial parts of Instagram marketing is utilizing the hashtags. Let us hover upon the five effective ways through which you can gain Instagram followers using the right hashtags.

May 27, 2016

Social Media Strategy for Lead Generation [Infographic]

Social Media Strategy for Lead Generation [Infographic]

This infographic, created by GrowWithTrellis, illustrates some quick facts, statistics, and explanations on how social media marketing strategy can make or break your company's lead generation and when it's best to use each platform.

May 26, 2016

The Best Way To Write Catchy Blog Titles

Be More Magnetic! How to Write Catchy Blog Titles

It doesn’t matter if you’ve invented an elixir of life, found an extraordinary way to improve memory or written a brilliant marketing article and want people to see it. It all doesn’t matter if you don’t know how to write a title that will attract people’s attention; a title impossible to go by.

A title defines the success of any piece of content, and you shouldn’t underestimate its power. Many content creators and bloggers let their great posts go unnoticed only because they don’t work on the titles enough. There are some techniques, though, that attract people’s attention most of the time. Here are some of them.

May 25, 2016

The ABC of Visual Ads That Work [INFOGRAPHIC]

“Having creativity is one thing, but achieving your business goals with your design is another. Sometimes, the most aesthetically pleasing visual ads don’t work because they don’t serve a purpose or have a call-to-action.

Here is a comprehensive guide by BannerSnack on how to make your visual ads effective. Do you know your ABCs?”

May 24, 2016

How To Measure Your Online Performance Now Ranking Reports Are Dead

Haven’t you heard? Keyword ranking reports are dead. It’s not a joke. They’re dead, kaput. Not only are they unreliable, but they aren’t a sensible way to measure the online performance of your business.

Google has changed a lot over the past few years. Since the Pigeon update, search results have been tailored to the user’s location, search preferences, browsing history, and time of day. This means that no search results are the same.

Rankings fluctuate throughout the day and websites that rank number 1 in a user’s search might be on page 2 or 3 for another.

The examples below are searches for 'arts and crafts'. One search has been performed on a browser with history and one on a fresh browser with no history. As you can see, the results are quite different.

May 23, 2016

The 5 Most Common On-Page SEO Issues and How to Fix Them [INFOGRAPHIC]

SEO 101: On-Page Optimization

Fixing search engine optimization issues can lift websites in search results.

Here are the 5 most common on-site SEO issues based on data Site Auditor has collected since 2013.

Infographic courtesy of: Raventools.

May 21, 2016

10 Ways Social Media Can Be Used For Good

We often stuck to our social media news feeds from morning to night. With the fear of missing out (FoMO), we get distracted by a friend’s tropical holiday snaps on Facebook or find ourselves liking a photo on Instagram of our neighbor's dinner. Businesses are getting in on the act too, by building their audiences and driving sales.

Unfortunately though, you can also find a lot of negativity, conflict and controversy on social media. But what gets overlooked is how social media can create a lot of positivity in the world too. This article takes a step back and looks at 10 ways social media can be used for social good:

1. Help charitable causes

For charities and charitable campaigns, social media is a great way to capture people’s attention. An example is James Rudland’s Sleeping Bag Appeal. Thanks to Facebook, it was a huge success and had people sending sleeping bags for the homeless from all around the world.

2. Raise awareness

Social media can be used to raise awareness about various issues, from homelessness and racism, to AIDS and environmental concerns. Platforms like Facebook and Twitter allow these messages to not just be heard by people regionally, or even nationally, but globally. World Wide Fund for Nature (WWF) is certainly leading the way in raising awareness, currently with almost 3 million Facebook followers.

3. Respond to tragedy

When the Boston Marathon bombings and Hurricane Sandy happened, social media erupted. People used social media to pull together as a community, to provide help, advice and support. Facebook has now even added a new feature, Safety Check, which allows people in a conflicted area to let friends and family know they are safe.

4. Open communication channels

People can find themselves in all kinds of difficulties, such as financial problems, health worries or may even be dealing with loss. Facebook Groups, for example can help open up communication and enable people going through similar situations to talk, regardless of their geography.

5. Share hope

As well as a place to talk about life’s difficulties, social media can also share the hope. Lisa Lynch, who had terminal cancer, wrote a blog to help herself and family make sense of what she was going through. However, what she didn’t realize was that she was also becoming an inspiration to many others who were facing similar fears.

6. Create unity

We’re used to seeing people fall out on social media, with a celebrity feud list too long to even remember. However, following a tragedy like the latest Paris attacks, it was moving to see everyone around the world stop and unite. Many people also reacted by changing their profile pictures, out of respect for those who lost their lives and as a sign of solidarity.

7. Reunite loved ones

Whether you’ve lost someone in conflict, in times of tragedy or drifted apart over time, social media can help reunite friends and loved ones (and even pets). Homeless man, Jimmy Francis, shows how it is possible, reconnecting with his daughter after 24 years, with the help of Facebook.

8. Create Positivity

There can be a lot of negativity in the world (including online), but social media can also be a great place to go for some positivity, whether you like reading daily quotes, listening to inspirational stories, or even just having a laugh by watching a baby panda sneeze!

9. Promote fundraising

Whether you work for a charity or are just an individual, passionate about a cause and want to raise money, sites like Facebook and Twitter are a good way to get the word out there about your fundraising activities.

10. Generate support

As well as donating money, people can help in many other ways. Whether you have a charity event, want people to give their time, share their expertise, or volunteer at a soup kitchen, social media sites can be a good place to go to encourage people to get involved.

Sometimes it’s easy to get wrapped up in our own lives that we forget how much we can help others around the world and we can do it using the tools that we use every single day! The incredible thing about social media though is that not only can you make a difference in your local community, you can also make a difference all around the world.

Have you seen any good examples of social media being used for good? We’d love to know. Leave us a comment in the box below.

Author Bio
Elizabeth Harmon is a writer for Open Colleges, one of Australia’s leading online education providers. She is a Social Media Consultant with a number of years’ experience in the field. She has worked with a growing list of clients around the world, helping to build successful social media strategies, create effective content and much more. Follow her on Twitter @Liz_Harmon.

May 20, 2016

What Brands Need To Know To Close The Gap With Consumers On User Generated Content [INFOGRAPHIC]

Why Consumers Share User-Generated Content (Infographic)

Did you know that 85 percent of consumers find visual user generated content (UGC) more influential than brand photos and videos? And that 93 percent of consumers find UGC helpful when making purchase decisions.

Visual user generated content has become very important to both consumers and brands. To better understand just how important the team at Offerpop surveyed 100 consumers and more than 300 brand marketers. The results (featured in below infographic) confirm that UGC is valuable to both groups, but how each thinks about it isn't always aligned.

May 19, 2016

#SocialMedia Marketing Tips: How to Create a Successful Ad on Facebook [INFOGRAPHIC]

Getting Started: How to Create your First Facebook Ad Campaign - infographic

“Creating a promoted post on Facebook is easy enough, but making sure it reaches the right audience and is worth the investment takes a little bit more effort. With a number of options available to help you connect with your customers, an informed approach can make all the difference. Check out the tips below to make sure you don’t miss something that could have made your Facebook sponsored post more successful.”