Digital Information World

Covering the world of marketing, social media, technology and infographics.

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Jan 17, 2017

Tips for Pepping Up Your Inbound Marketing Tactics for 2017

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Tips for Pepping Up Your Inbound Marketing Tactics for 2017

Inbound marketing is crucial to the success of your business. Inbound marketing has several dimensions: as such you would require numerous techniques and tactics to overcome the inbound marketing challenges if any. However, inbound marketing is certainly not complicated and fortunately, there are many core practices which are tried and tested and very effective in boosting brand exposure. Marketing has been pretty effective in generating leads, as well as, in building a brand which is loved by customers and potential customers, to interact with. However, all inbound marketing strategies and tactics are not the same. If you wish to forge ahead of the competition and want to be noticed, it is essential to carry on tweaking and improving your tactics with time.

You must have experienced phenomenal success this year, you need to keep up the good work by utilizing whatever you have learned so far to improve and fine tune your current inbound marketing stratagem in the upcoming New Year. With the increasing popularity of content marketing, today inbound marketing is integral to your online business success more than ever before. The major issue here being, everyone else is also doing it. As more and more businesses are trying to attract more leads via content, there is no place for mediocrity. Only those who are adding extraordinary value are actually, the ones who would get noticed ultimately. You simply cannot stick to what everyone else is doing as that would not be enough to fetch you results that you are aspiring for. So, try out these effective tactics to give a real boost to your inbound marketing stratagem for the year 2017.

Jan 16, 2017

10 Powerful Web Design Tactics for 2017 (infographic)

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10 web design and UX trends to boost conversions in 2017 - infographic

This infographic from The Deep End Design profiles ten great web design and UX trends to watch for in 2017. They're all based on fundamental principles known to boost conversions. Try one or more of these tactics to make your website more powerful in the new year:

Jan 15, 2017

The State of #Blogging 2016 - infographic

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The State of #Blogging 2016 - infographic

As another year of blogging comes to an end, the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come.

As a changing platform, we've seen a lot of shifts and trends towards how blogging was taken advantage by business this year.

Let's take a look at what the blogosphere looks like today, in the following infographic which comes courtesy of Blogging.Org.

Jan 14, 2017

10 Must-Do Steps for Successful Mobile Commerce Strategy (infographic)

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10 Must-Do Steps for Successful Mobile Commerce Strategy (infographic)

The usage of smartphones globally within the millennial generation is continually increasing and is providing business owners a market for growth with mobile commerce. A recent survey focused on mobile shopping habits conducted among 2000 millennials living in the US highlighted the preferences of millennial consumers. The infographic adjoining this article shares 10 tips on how to improve your mobile commerce strategy with a focus on the millennial generation.

Jan 13, 2017

7 Examples of Evergreen Content That Will Boost Your Marketing Sky-High

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7 Examples of Evergreen Content That Will Boost Your Marketing Sky-High

Marketers divide content into two types: seasonal and evergreen.

Seasonal content is a type of content that loses relevance over time. It's based on a trending subject and can draw in plenty of traffic over a short period of time. The main drawback of seasonal content is that audiences lose interest in the subject shortly.

Evergreen content, on the other hand, remains always relevant. It explores a topic that doesn't date this quickly, or at all. It delivers a constant growth of traffic and social media shareability over a long period of time.

Evergreen content brings an incredible ROI and its timelessness is key to building a brand image that implies professionalism and trust.

If you'd like to boost your content marketing strategy, bet on evergreen content.

Here are 7 examples of evergreen content to help you make the most out of this content type for your brand, bringing in plenty of customers to your offer.

Jan 12, 2017

How To Use SEO Techniques In Social Media Marketing

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How To Use SEO techniques In Social  Media Marketing

Social media is not only about creating the buzz for your brand, but also play an important role in ranking of a page. According to a survey by Moz on search engine ranking factors, social metrics contribute to 3.98/10 influence on a page ranking.

Many agencies have a close integration of search engine optimization and social media. In the below chart, it shows the integration social media in various agencies SEO strategy.

Chart shows the integration social media in various agencies SEO strategy

Image source: Quicksprout.

Learning the SEO guidelines that can improve your social media marketing is so crucial for any social campaign. So, if you are a social media manager you might want to learn some essential SEO techniques that will improve your marketing campaigns.

Jan 11, 2017

50 Features Your Small Business Website Should Have (infographic)

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50 Features Every Small Business Website Must Have [Infographic]

There is no question that internet has significantly changed the dynamics of the corporate realm. Now businesses need to firmly establish an online visibility, provide adequate and relevant information and keep their target audiences consistently engaged. Customers today prefer faster methods of shopping, judging the worth of a business by the kind of information it provides.

Having a website that accurately not only represents and promotes your brand and business but also be interesting enough so it supports a decent conversion rate has become more important than it ever was before.

Here are some tips, in an infographic from 99medialab, that you can use to make your business website stand out more.

Jan 10, 2017

Instagram, Snapchat, Facebook Twitter, Pinterest — 2016 #SocialMedia Highlights (Infographic)

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2016 was jam-packed with social media news and tech developments. From the launch of Snapchat Memories to the 360 Facebook Photos, there was plenty to talk (and blog!) about.

Here's an infographic-timeline, prepared by Adaptly, that scratches the surface of many social media happenings that graced our social feeds and blog posts in 2016.

8 Content Marketing Trends To Watch Out in 2017 (infographic)

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8 Content Marketing Trends To Watch Out in 2017 (infographic)

In this digital age, it is imperative for brands and businesses to use content marketing and insert it in their business models. That being said, it is also important for marketers to keep up with what is trending so they know what to expect in coming years. Below are a few trends to look out for in 2017.

Jan 9, 2017

How Do Infographics Perform in a Mobile-First Strategy?

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How Do Infographics Perform in a Mobile-First Strategy?

Infographics: those visual, easy to digest pieces of graphic content that you’ve found all over the web are more popular than ever. Usually seen in a simple JPG or PNG format, they can be also animated or interactive but are very often static, meaning users must pinch the screen to view them on certain types of devices. So how do they perform in a modern digital strategy?

The digital world is now mobile-first, meaning content must be optimized for mobile viewing on any device, whether it’s a smartphone, tablet or desktop. Websites must ensure that their content is viewable, or search engines will start to rank them below their mobile-friendly competitors.

How do infographics perform? The argument for a mobile-first digital strategy is obvious; people have been moving away from their desktops for years, and the trend is steadily increasing. Mobile viewing of web content has now surged ahead of desktop, in fact, 70% of internet use is now on a mobile device. A recent consumption forecast suggested that the use of a desktop for internet users fell by almost 16% this year.

This trend is happening all over the world. For example, the use of devices other than desktops has risen by 63% in China, with internet users hitting the 620 million mark at the end of last year. Mobile-first is big business, and an essential part of any contemporary media strategy. If your website is not mobile-friendly, it will fall behind.

In digital landscapes, there is also an inherent need to predict future trends in the use of products and websites, so a mobile-first strategy has been a keystone metric for some time now. People are on the move due to the many devices available now and they want their information served wherever they go.

So how does this play out for different types of content - visual, written, video, graphic (including infographics) - and what does “optimized for mobile” really mean? There are several terms being now being used, including mobile friendly, mobile optimized and responsive design. These all share similar elements but are distinct from each other. As web design advances, responsive design has emerged as the dominant way of presenting a website that is entirely flexible, regardless of what device you are using.

Instead of just detecting a specific browser type of device, a responsive design will automatically change its parameters to match the screen size available. This is done with automatic reformatting of content without the user having to do anything.

The “problem” when it comes infographics is that often they render as images do; they will be automatically resized with a responsive website design meaning that text and images may be too small to be read when viewed on a small screen such as a smartphone. But is this really an issue?