Digital Information World

Covering the world of marketing, social media, technology and design.

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May 24, 2017

Modern Practices That Are Important For SEO

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Modern Practices That Are Important For SEO

SEO or search engine optimization has evolved hugely in recent years.

In recent years Google updates like Penguin, Panda, Hummingbird and Fred have all focused on improving the search experience for Google users. The days of kids being able to launch keyword stuffed sites using link wheels are long gone thankfully.

However, this also means that if you are a legitimate site or business looking to increase your visibility and ranking high in Google is more complex than ever.

Given that search engines still generate more traffic than social media SEO isn’t something that you can avoid. Let’s take a look at how you should promote your website in 2017.

May 23, 2017

Want More Social Media Traffic? Follow This 6-Step Blog Content Distribution Plan

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Want More Social Media Traffic? Follow This 6-Step Blog Content Distribution Plan

Traffic generated to your blog from social media is just as—if not more—important as search engine and direct traffic. Today, 69% of Americans use at least one form of social media, up from 50% in 2011. Consequently, your social media posts should not only be compelling but also framed in a way that will catch the eye of your social media audience. Here are 6 steps you can take to ensure that your blog will stand out and generate more traffic from social media.

May 22, 2017

Color Psychology In Branding: Industry Colors Explained [Infographic]

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Color in Branding: What Does it Say About Your Industry?

Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from colour alone, careful attention must be paid to the message that each choice is likely to convey to the viewer.

This infographic, created by Towergate Insurance, analyses the logos of 520 companies. It identifies their colour preferences and explores the emotional responses that these logos may be designed to provoke.

Moreover, the same colour is thought to generate varying responses depending on the industry it appears in. Take, for example, the colour red. Used in the restaurant industry, it is an attention-grabbing colour and is even thought to stimulate hunger. The same colour used in the airline industry, however, is used to convey a sense of warmth and caring - something that is deemed an essential quality of any airline.

The communication industry predominantly uses blue to promote a sense of clear communication and mental clarity. In the pharmaceutical industry, blue signifies well-being, as it is often associated with cleanliness and health.

With this in mind, it pays to familiarise yourself with the values that your brand considers the most important and choose your colour scheme accordingly.

May 20, 2017

Demographics of the Top 7 Social Media Networks

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The State of Social Media Demographics: 2017 Benchmarks [Infographic]

To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s some insight into the demographics and usage characteristics for the top 7 social media networks to help you better target your audience.

May 19, 2017

Cell Phones are Serial Killers: What Gadgets Have They Maimed, Mangled And Murdered [Infographic]

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Cell Phone Serial Killer – The Gadgets being Killed off by Smartphones [Infographic]

There seems to be a trend emerging where we can’t be apart from our phones. Really, when you think about everything that a modern smartphone can do this is no surprise whatsoever.

They take pictures of moments we never want to forget, they play music that brings us to our own special place, the guide us when we are lost through satellite navigation and they provide us entertainment when we are bored.

No-one will argue that smartphones are miraculous devices but there rise has come at the expense of stand-alone gadgets and everyday household object.

Some will call this a positive thing - survival of the fittest.

Some will call this a negative thing, they might even say that cell phones are serial killers.

May 18, 2017

It’s Time to Know Your Consumer! Commit This Infographic to Heart

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It’s Time to Know Your Consumer! Commit This Infographic to Heart

Making money is the first goal of a business owner. However, all your marketing endeavors will fall on empty registers, if you don’t understand consumer buying behaviours. If you are trying to connect with and reach a specific audience, it’s time to know your consumer!

May 17, 2017

Creating the Best Visual Content for Marketing and Overcoming the Challenges

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Creating the Best Visual Content for Marketing and Overcoming the Challenges

The digital market is evolving with time. If you’ve been there in the digital market for years, you must have come across a whole lot of new trends and developments. And this doesn’t necessarily have to take years. The digital changes are so rapid that they take just a few days or weeks to turn the whole game upside down.

Something similar is in the making. Now, what is it, you ask?

May 16, 2017

5 Things Holding Your Content Back in 2017

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5 Things Holding Your Content Back in 2017

Content marketing is obviously important, but you’d be amazed to discover that many brands are doing a terrible job of producing content that actually converts. Sure, they publish lots of posts and words, but nothing they produce ever drives readers to action. Sound familiar? You may be making a basic mistake that’s holding your brand back from being successful with content marketing. Here are a few of the most common:

May 15, 2017

7 Selling Techniques for Social Media (Infographic)

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7 Selling Techniques for Social Media and Beyond (Infographic)

The advent of social media over the past two decades has immensely changed the way people communicate and interact with others as well with businesses they follow. Before the social media networks became popular, the only way business can interact with their market is through email and other traditional medium such as direct mail and telephone.

Today, from multinational companies to fresh startups now have the opportunity to bring their brand closer to their target audience. In the recent years, several developments and changes in social media platforms have took place which enabled marketers to accurately target their preferred audience based on interest, location, lifestyle, and other important factors that will increase their chance of making sales.

As a changing platform, there are a lot of shifts and trends in social media that salespeople must be aware to help them become more effective marketer. Knowing what techniques are most effective will not only bring your brand closer to your audience, but also help build a better relationship with your target customers in mind.

In this infographic from Healthy Business Builder you'll discover seven selling techniques for social media.

Key takeaways:
  1. Choose the social platform relevant to your prospects.
  2. Join or establish a community.
  3. Connect with the right individuals.
  4. List down relevant companies and follow them.
  5. Join related discussions.
  6. Share relevant contents.
  7. Get the information you need at the right time.

To learn more, check out the infographic below.

May 13, 2017

Some important things you probably didn’t know about WWW, Domain, and Hosting (infographic)

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Some important things you probably didn’t know about WWW, Domain, and Hosting (infographic)

To ease the communication between different departments, Cern first started the use of WWW or worldwide web - maybe a sort of - in 1991. That was the very first wireless communication using computers. Since then many websites have been developed and numerous domain names have been sold worldwide.

Versatility

There are a number of domain names available in the market. But in fact, it is the variety and versatility of domain names that add an interesting character to this seemingly technical product. People try different methods to offer a distinct character to their domain names. Some would go for single-letter domains while others would make it as large as possible. Some creative minds would also go for the quirkiest names to attract the attention. Welcome to the Showbiz called Domain names!